Why You Should Test Email Subscription Incentives
Recently, we discussed the value of providing incentives as a way to increase email subscription rates. In general, incentives help to persuade people to sign up for a mailing list. But all incentives...
View ArticleEmail Marketing: Don’t Forget About Offline Subscription Opportunities
My family went to the Great Wolf Lodge this past weekend. The kids had a blast and I learned a good lesson in email marketing best practices at the same time (consider that a blessing or a curse.) The...
View ArticleEmail-Only Discounts as a List Retention Strategy
One way to decrease your unsubscribe rates is to offer email-only discounts. I received one from Overstock.com today as an example. … Email-only sales add value to your message because they provide an...
View ArticleLanding Pages: How to Increase Conversion Rates by Reducing Friction
Getting email recipients to click on a link in your message is only part of the goal of any email marketing campaign. While click-through rates are extremely important; ultimately you want those clicks...
View Article5 Tips to Increase Email Subscription Rates
The most effective (and by effective I mean responsive) email lists are those grown organically, in house and over time. But growing an in-house email list doesn’t happen overnight. For that reason,...
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